Bring go-to-market to life
with Switchboard
Switchboard brings together your internal data with external research to show you which companies are ready to buy — and gives your team everything they need to take action at the right time.
One brain for your entire
GTM stack
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Switchboard connects and orchestrates your entire go-to-market stack, creating a shared brain across sales and marketing tools.
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It enriches fragmented data and applies real-time logic, so you’re not guessing what to prioritise next.
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The result: powerful workflows that keep your teams aligned, your pipeline moving, and your ops clean—without the usual manual overhead.
Real-time awareness of
buyer signals
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Most GTM stacks are noisy—form fills, job posts, CRM updates, campaign clicks—but the signals stay buried in disconnected tools.
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Switchboard continuously monitors your stack for high-intent behaviour: hiring surges, new initiatives, repeat visits, and more.
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When something meaningful happens, it gets surfaced immediately—no spreadsheets, no delays, just signal you can act on.
Sales and marketing flows
that run themselves
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Switchboard doesn’t just identify good signals—it decides what to do with them based on your rules.
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Automatically classify accounts, score their intent, assign them to campaigns, or trigger Playbooks for sales.
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Whether the next step is outreach, nurture, or reactivation, Switchboard ensures the right flow happens—every time.
From form fill to first call
—without the chaos
Switchboard is purpose-built for teams who want GTM workflows that just work. Instead of creating fragmented automations in 10 different tools, you set the logic once and Switchboard handles the orchestration end-to-end.
Connect any tool
Switchboard integrates with your CRM, marketing automation, enrichment tools, website, and community platforms—no complex setup.
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Connect once via OAuth or API.
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Ingest signals like form fills, job posts, ad clicks, site visits, and more.
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Stay synced with bi-directional updates.
Clear Scores that find real buyers
Set the rules that reflect how your GTM motion works.
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Score accounts by ICP fit, Organic Intent, and real-time Engagement with your outbound.
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Configure thresholds, triggers, and routes—no code needed.
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Use these universal scores to easily communicate demand across functions and sales cycles.
Always-on routing
Switchboard integrates with your CRM, marketing automation, enrichment tools, website, and community platforms—no complex setup.
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Connect once via OAuth or API.
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Ingest signals like form fills, job posts, ad clicks, site visits, and more from any tool.
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Stay synced with bi-directional updates.
Too much data.
Not enough direction.
Switchboard is purpose-built for teams who want GTM workflows that just work. Instead of creating fragmented automations in 10 different tools, you set the logic once and Switchboard handles the orchestration end-to-end.
Marketing
Campaigns bring in activity, but it’s hard to see which leads are actually worth nurturing. Engagement data is vague or siloed, and scoring models don’t reflect what’s really happening inside the account.
Sales
Reps waste hours chasing cold leads or researching accounts that go nowhere. Signals exist — but they’re scattered, outdated, or just hard to trust. So outreach becomes guesswork, and momentum stalls.
Ops
GTM tools are full of valuable signals — but they don’t connect. Handoffs break. Lists go stale. Everyone’s working from a different view of the truth, and the system needs constant patching to stay usable.
